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        <div class="legend">深耕浙江 解读中国 影响世界</div>
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<blockquote class="wg wgQuote">
 <p style="text-align: left;"><strong>编者按：</strong>《哪吒2》爆火、《黑神话：悟空》风行，票房还在刷新票房，神话还在创造“神话”。不止于此，近来，浙江网络文化出海正以“新三样”——网文、网游、网络短剧为引擎，掀起全球热潮。杭州滨江中国网络作家村汇集众多作家，打造的网文，海外读者竞相追更；浙江各大游戏厂商，以一颗数字化匠心，带动赛博空间的中国文化热；九州文化等企业则是将中国非遗、美食题材短剧投放全球240多个地区，不仅出海而且出彩。</p>
 <p style="text-align: left;">加强政策引导、产业扶持……浙江正加快建设高水平文化强省，让文化产品通过更丰富的对话方式，不仅向海外市场“走出去”，而且逐渐“走进去”“走上去”。本期视频，关注网文出海。　</p>
</blockquote>
<p>最近这几年，“老外迷上中国网文”早已称不上新闻，海外网文粉丝跨国“催更”的市井传说层出不穷。</p>
<p>回头来看，这份喜人的热闹图景并非一蹴而就，而是网文出海二十载的渐进发展结果，每一步都走得有迹可循——</p>
<p>2005年，中国网络文学开启外文出版授权，出海1.0阶段正式开启。</p>
<p>2017年，阅文集团旗下海外门户起点国际（WebNovel）正式上线，以垂直门户为阵地、成规模地对中国网文进行翻译输出。至此，网文出海2.0阶段大幕拉开。头部平台的入场使中国网文翻译迅速走向正规化、常态化，进入翻译名单的网文名作骤增，海外读者数量同步增长，华人群体在受众中的占比则大幅减小。</p>
<p>高速增长下，起点国际于2018年顺势开放原创功能，这意味着，海外用户获得了从读者转变为创作者的机会。</p>
<p>如此，从出版授权、翻译出海，模式出海逐步走向“全球共创IP”的新阶段。</p>
<p>随着新平台、新技术、新内容的涌现，网文如何向海外市场“走出去”，而且逐渐“走进去”“走上去”？浙江又有何底气和实力，助推网文进一步“乘风破浪”？</p>
<p>部分信息参考：刺猬公社，星晖，《中国网文出海记》；人民日报评论，《三人行，必有一人读网文》；新民晚报，《卡文：尝试将东西方元素融入作品，给读者带来独特的阅读体验 | 老外讲故事·海外员工看中国（96）》</p>
<p><br></p><div class="moreInfo2"><p>“转载请注明出处”</p></div>

漫谈文化出海“新三样”①：中国网文，何以圈粉世界？