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<p>距离中秋节尚有一个多月，月饼消费已经“卷”起来了。潮新闻记者实地走访三家不同的连锁门店看到，月饼专区已布置完毕，各类月饼悉数上架，市场供应充足，既有可供日常选购的散装月饼，也有包装精美的礼盒产品，充分满足市民自食、送礼等不同消费需求。货架之上，五仁、广式莲蓉等经典口味稳居C位，同时不少创意新品月饼也扎堆亮相，新颖的外包装吸引不少消费者驻足。 记者随机对市民进行采访发现，不少消费者表示，更偏爱老式月饼，“还是五仁、传统广式月饼更对胃口，这是儿时的味道，吃起来口感扎实。”也有消费者直言，市面上部分新式月饼一味追求包装精致华丽，颜值虽高，但馅料口味不尽如人意，吃起来缺少月饼本味，相比之下更愿意选择经典老口味。 一边是花样翻新的新式产品，一边是长盛不衰的传统风味。如今的消费更加趋于理性，不少消费者买月饼更看重口感品质，不再盲目追捧花哨包装。传统月饼承载着一代人的中秋记忆，依靠扎实的口味积累了大批忠实消费者。随着中秋脚步临近，月饼市场的消费热度预计还将持续攀升。</p><div class="moreInfo2"><p>“转载请注明出处”</p></div><p class="zrbja">责任编辑：黄望巧</p>

月饼市场提前开卷，消费回归“品质与务实”

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