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<div class="creator-platform-content"><p>中秋假期即将来临，今年的月饼企业很"听劝"。低糖、低GI、药食同源，这些曾经多出现在保健品柜台的词汇，如今被印在月饼礼盒上。健康养生月饼正受到市场欢迎，部分减糖月饼在电商平台销量飙升2倍。在业内看来，健康化从"风口"变成"标配"，也将倒逼月饼行业迎来新一轮洗牌。</p><p></p><p>今年月饼市场最直观的变化来自货架。往年主打奢华包装的月饼堆头明显收缩，气派考究的包装不再是卖点，取而代之的是"低糖""低GI""药食同源"等健康概念。</p><p></p><p></p><p><strong>73%消费者优先选择低糖产品</strong></p><p></p><p>一款销售较好的低糖传统口味月饼，配料表上标注每100克蔗糖含量仅1.9克，而传统同口味月饼每100克含糖量则高达29.1克，热量也减少约一成。高油、高糖是近两年月饼行业被市场诟病最多的问题。</p><p></p><p>艾媒咨询发布的《2026年中国月饼行业及港式月饼创新发展趋势报告》显示，73%的消费者优先选择低糖、零添加、药食同源产品。今年稻香村、元祖食品、广州酒家等主流月饼品牌纷纷"听劝"，推出健康、养生概念的月饼产品以回应市场。</p></div>

养生风吹到月饼行业：低糖低GI成标配，减糖月饼销量飙升2倍

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