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<p>今年世界杯，海信的围挡广告在多场焦点赛事中持续亮相。6月14日巴西对阵摩洛哥一役，“RGB-Mini LED世界第一”的广告语再次出现在球场边板。</p>
<p><img src="https://meizi-chao-pub.8531.cn/2066025582847385600_1280px.jpg?width=1280&amp;height=853" mediaid="20660180080260014083" style="display: block;"></p>
<p>海信将这块广告位用来打的，是一个此前几乎没有市场规模的品类。RGB-Mini LED技术由海信率先商业化，其核心优势在于通过红绿蓝三色背光实现原生真彩色域，区别于传统白光Mini LED方案。</p>
<p>市场跟进速度正在加快。洛图科技《全球RGB-Mini LED电视市场分析报告》显示，2026年第一季度，全球RGB-Mini LED电视销量达到2.4万台，已超越2025年全年总量。</p>
<p><img src="https://meizi-chao-pub.8531.cn/2066025582847385602_1280px.jpg?width=1280&amp;height=720" mediaid="20660180641457889283" style="display: block;"></p>
<p>领先身位也在拉大。同一份报告数据显示，2025年海信在该品类全球销量份额为61.7%；2026年第一季度，这一数字进一步升至70.5%——相当于全球每卖出10台RGB-Mini LED电视，有7台来自海信。</p>
<p>产品层面，海信今年主推的UX 2026款搭载玲珑4芯真彩背光，官方标注指标为110% BT.2020色域、10000尼特峰值亮度、134bits控色精度。线上市场，E5S Pro列畅销榜第一；线下，U7S Pro位居同类首位。</p><div class="moreInfo2"><p>“转载请注明出处”</p></div><p class="zrbja">责任编辑：王景平</p>

中国技术进世界杯考场，海信RGB-Mini LED拿下全球超七成份额

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