<!DOCTYPE html>
<html lang="en">
  <head>
    <meta charset="UTF-8">
    <meta http-equiv="X-UA-Compatible" content="IE=edge">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>卡片-小图</title>
    <style>
       * {
        margin: 0;
        padding: 0;
        box-sizing: border-box;
      }
      html {
        background: white;
      }

      body {
        font-family: "PingFangSC-Regular", "PingFang SC";
      }

      img {
        vertical-align: middle;
        width: 100%;
        height: 100%;
        object-fit: cover;
      }

      .wrapper {
        padding: 9.0667vw 8vw 0;
      }

      .wrapper .logo {
        width: 33.6vw;
        height: 12.5333vw;
        margin: 0 auto;
        background: url("https://app-stc.zjol.com.cn/card-share/new_card_logo.png") no-repeat center / contain;
      }

      .wrapper .cover {
        width: 84vw;
        min-height: 21vw;
        margin-top: 6.9333vw;
        background: #f1f1f1 url("https://app-stc.zjol.com.cn/card-share/blank_bg.png") no-repeat center / 9vw 9vw;
      }

      .wrapper h1 {
        margin-top: 3.7333vw;
        color: #151515;
        font: 500 6.4vw / 9.0667vw "PingFangSC-Medium", "PingFang SC";
        display: -webkit-box;
        -webkit-box-orient: vertical;
        -webkit-line-clamp: 4;
        overflow: hidden;
        text-overflow: ellipsis;
        word-break: break-all;
      }

      .bottom {
        position: relative;
        height: 40.5333vw;
        margin: 5.8667vw -8vw 0;
        background: url("https://app-stc.zjol.com.cn/card-share/small_card_bottom.png") no-repeat center / contain;
      }

      .bottom .date {
        position: absolute;
        top: -1.0667vw;
        left: 8vw;
        font-size: 3.7333vw;
        color: #999;
      }

      .bottom .legend {
        position: absolute;
        left: 8vw;
        bottom: 8.8vw;
        height: 6.9333vw;
        line-height: 6.9333vw;
        font-size: 3vw;
        color: #151515;
        border-bottom: 1px solid rgba(20, 20, 20, 0.5);
      }

      .bottom .qr-area {
        display: flex;
        position: absolute;
        right: 8vw;
        bottom: 8.8vw;
        height: 14.4vw;
      }

      .bottom .qr-area .left {
        align-self: flex-end;
        margin-right: 1.0667vw;
        font-size: 3.2vw;
        color: #999;
      }

      .bottom .qr-area .right {
        position: relative;
        width: 14.4vw;
        height: 14.4vw;
      }

      .qr-area .right .qr {
        position: absolute;
        left: 0;
        top: 0;
      }

      .qr-area .right .qr-logo {
        position: absolute;
        left: 50%;
        top: 50%;
        transform: translate(-50%, -50%);
        width: 4vw;
        height: 4vw;
        border: 1px solid #fff;
        border-radius: 3px;
      }
    </style>
    <script src="https://app-stc.zjol.com.cn/qrious.min.js"></script>
  </head>
  <body>
    <div class="wrapper">
      <div class="logo"></div>
      <div class="cover">
        <img />
      </div>
      <h1></h1>
      <div class="bottom">
        <div class="date"></div>
        <div class="legend">深耕浙江 解读中国 影响世界</div>
        <div class="qr-area">
          <div class="left">长按识别<br />查看详情</div>
          <div class="right">
            <img class="qr" />
            <img class="qr-logo"
              src="https://app-stc.zjol.com.cn/card-share/card_logo1.png" />
          </div>
        </div>
      </div>
    </div>
    <script>
      if (window.ZBJTJSBridge && typeof ZBJTJSBridge.invoke === "function") {
        window.getNewsDetailCallback = function (res) {
            const resObj = JSON.parse(res) || {};
            const article = resObj.data;
            if (article) {
              const coverWrapperEl = document.querySelector(".wrapper .cover");
              const coverEl = document.querySelector(".cover img");
              const titleEl = document.querySelector(".wrapper h1");
              const dateEl = document.querySelector(".date");
              const qrEl = document.querySelector(".qr-area .qr");
              if (typeof QRious !== 'undefined') {
                new QRious({
                  element: qrEl,
                  value: article.url,
                  foreground: "#183081",
                  level: "M",
                  size: 200,
                });
              }
              const item = article.card_list.find(item => item.category === 0);
              if (item && item.image_url) {
                coverEl.onerror = function (e) {
                  this.style.display = 'none';
                }
                coverEl.src = item.image_url;
                const search = item.image_url.split('?')[1]
                if (search) {
                  const params = new URLSearchParams(search)
                  const width = params.get('width')
                  const height = params.get('height')
                  if (width && height) {
                    coverWrapperEl.style.height = height / width * (document.documentElement.offsetWidth / 100 * 84) + 'px'
                  }
                }
              }
              titleEl.textContent = article.list_title;
              const published_at = article.doc_type == 8 ? article.live_start : article.published_at
              if (published_at) {
                const date = new Date(published_at);
                dateEl.textContent = `${date.getFullYear()}-${String(date.getMonth() + 1).padStart(2, "0")}-${String(date.getDate()).padStart(2, "0")} ${String(date.getHours()).padStart(2, "0")}:${String(date.getMinutes()).padStart(2, "0")}`;
              }
            }
            delete window.getNewsDetailCallback;
          };
          ZBJTJSBridge.invoke("getNewsDetail", "", "getNewsDetailCallback");
      }
    </script>
  </body>
</html>

<p>谁能想到，近期爆火全网的趣味热梗，源自阿迪达斯一场搞笑的文案翻译乌龙。</p>
<p>这场热度的起因十分有趣，有网友发现阿迪达斯商品页出现离谱机翻：英文原句“run errands around town”本意是日常通勤、随性城市出行，却被生硬直译成“在城里办事”。这句充满魔性气息的文案，瞬间把潮流夹克玩成了网友口中的“进城战袍”，反差感拉满。</p>
<p><img src="https://meizi-chao-pub.8531.cn/2063874404180504576_1280px.jpg?width=1280&amp;height=1423" mediaid="20638690804097925123" style="display: inline; clear: both; margin: 0px;" type="app_image"></p>
<p>脑洞大开的网友顺势拆解品牌名称，解锁了“穿adi，办das（大事）”的谐音梗，火速引爆全网。</p>
<p>更让人意外的是阿迪达斯的公关反应，不同于传统品牌删帖道歉的套路，官方全程在线“整活”、主动接梗，氛围感直接拉满：不仅将线下门店趣味P成“进城办事处”，还连夜上线“进城办事专T”主题新款，主打“adi办的都是das”的玩梗人设。就连品牌代言人也纷纷晒出上身穿搭图，大方联动玩梗，让这场文案乌龙彻底逆袭成爆款营销。</p>
<p>从文案翻车事故，到全网刷屏的趣味营销，阿迪达斯这波极具“活人感”的顺势操作，精准拿捏了网友情绪，拉满了话题热度。但狂欢褪去，回归消费本身，网友们的态度却两极分化，争议满满。</p>
<p>据悉，本次出圈的主题基础款T恤，仅新增趣味印花，定价448元。有人心甘情愿为“梗”买单，认为入手的不只是一件衣服，更是当下热门的社交货币，是潮流趣味的专属快乐；也有不少网友认为不值，吐槽产品溢价严重，这场趣味营销本质就是收割消费者的“梗税”“智商税”。</p>
<p>趣味玩梗归玩梗，真心入手才见本心！</p>
<p style=""><img src="https://meizi-chao-pub.8531.cn/2063874404180504578_1280px.jpg?width=1280&amp;height=2771" title="潮圈热议通用海报-第31期.jpg" mediaid="20638281048692613123" style="display: inline; clear: both; margin: 0px;" type="app_image"></p>
<p>本期（6月8日-6月14日）潮圈热议发起<a href="https://tidenews.com.cn/native/topic_label.html?id=6a2638b9636f470001ab15f3" target="_self">#穿adi办das，你会买吗？#</a>话题征集，你觉得这波品牌玩梗营销有趣吗？你是否会因为这个爆火热梗，入手本次的主题新款？快来潮圈分享你的真实想法，一起聊聊这波全网玩梗热潮名场面！</p>
<p>本期话题征集结束后，根据作品的阅读量、点赞量、评论数综合打分选出“热度王”与优质互动奖各3名，发放10元稿费奖励。上周获奖名单请关注<a class="mlf-at-chao" href="https://tidenews.com.cn/native/user_page.html?id=5f892b6d3a275100013098c1" data-chao-id="5f892b6d3a275100013098c1">@小潮官方账号</a>和<a href="https://tidenews.com.cn/tm-app-h5/apply_join_group?group_id=cee8c78c087b48209d7e4fb70f4bce48&amp;app_jump=1" target="_self">“潮圈热议”群聊</a>。</p>
<p>另外，下期#潮圈热议#话题征集已同步启动！如果你有超想让大家一起讨论的创意话题，欢迎在<a href="https://tidenews.com.cn/tm-app-h5/apply_join_group?group_id=cee8c78c087b48209d7e4fb70f4bce48&amp;app_jump=1" target="_self">“潮圈热议”群聊</a>中提出并@小潮官方账号，一旦你的话题被选为下期主题，即可直接获得10元稿费奖励。用你的灵感点燃更多人的讨论热情，让潮圈因你更精彩！</p>
<p><br></p><div class="moreInfo2"><p>“转载请注明出处”</p></div><p class="zrbja">责任编辑：郑胜颖</p>

潮圈热议丨#穿adi办das，你会买吗?#聊聊这波全网玩梗热潮名场面

聊天中请勿随意透露银行卡号、账户密码、身份证号、验证码等重要信息，请勿随意在第三方软件中加对方好友。因透露个人信息或在第三方软件中加对方好友导致利益受损的，潮新闻不承担任何责任。