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<div id="ai_key_point" class="ai_key_point fold"><div class="ai_key_point_title" id="ai_key_point_btn"><i></i><i></i></div><div id="ai_key_point_content" class="ai_key_point_content"><div class="ai_key_point_list_item"><span>01</span><span>5月7日，淘宝天猫与小红书签订“红猫计划”战略合作，打通种草到购买全链路，助推商家增长。品牌商家可观测全链路效果，提升效率。</span></div><div class="ai_key_point_list_item"><span>02</span><span>淘宝天猫将为商家种草笔记加热、投流，提升消费互动，并首次开放效果广告链路，新增笔记下方“广告挂链”功能。</span></div><div class="ai_key_point_list_item"><span>03</span><span>前期试点品牌通过小红书投放内容可直接跳转至淘宝天猫，实现了消费转化的全链路打通。</span></div><div class="ai_key_point_list_item"><span>04</span><span>此次合作对品牌商家而言，未来增长更具确定性，双方计划将合作持续开放给更多优质品牌商家。</span></div><div class="ai_key_point_list_item"><span>05</span><span>双方合作案例显示，品牌商家在小红书的投放能直接带动淘宝天猫的销售转化。</span></div><div class="ai_key_point_tip">以上内容由传播大模型和DeepSeek生成，仅供参考</div></div></div><script>
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</script><p>5月7日，淘宝天猫与小红书签订战略合作，打造“红猫计划”，宣布双方进一步开放融合，打通从种草到购买的全链路，共同助推商家生意增长。</p>
<p>品牌商家不仅可观测从种草到转化的全链路投放效果，提升投放效率，淘宝天猫也将加大投入，为商家种草笔记进行加热、投流，提升消费互动。同时，双方首次打开效果广告链路，共同新增笔记下方“广告挂链”功能，对于前期加入试点的品牌来说，在小红书的投放内容可直接跳转至淘宝天猫。</p>
<p>此次合作，首次实现了小红书种草到淘宝天猫消费转化的全链路打通，于品牌商家而言，未来增长更具确定性。后续，双方的合作将持续开放给更多优质品牌商家。</p><div class="moreInfo2"><p>“转载请注明出处”</p></div>

种草笔记可直接跳转下单！淘宝天猫与小红书达成战略合作

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