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<p>2月25日，在浙江金华横店影视城举行的2022“无界融合·沉浸旅游”文旅发展高峰论坛上，世界旅游城市首席专家魏小安发表了《中国旅游，再次出发》主题演讲。</p>
<p><img class="app_image limitWidth" type="app_image" src="https://mlfapp.8531.cn//webpic/W0202302/W020230225/W020230225592068556692.jpg" style="display: block; clear: both; max-width: 640px;" oldsrc="W020230225592068556692.jpg"> </p>
<p class="imagenote" type="imagenote" style="margin-top: 1px; padding-top: 1px; font-size: 14px; height: auto; color: rgb(138, 147, 158); padding-bottom: 6px; box-sizing: initial; line-height: 1.5em;">世界旅游城市首席专家　魏小安</p>
<p>他首先对春节期间行业一些乱象进行了点评：“春节期间有一个说法，全国14亿人民，7亿在海南，7亿在西安。报复性消费没有看到，报复性宰客倒是实实在在感受到了，行业原有的病疾迅速显现。”魏小安指出：“中国旅游发展45年，已经进入一个新的转折点，是重新开放，再次创业。重新开放不是复制过去，而是要把出境游和商贸结合，强化文化的深化；再次创业是认清方向，探索中国式旅游现代化，创新旅游新业态。”</p>
<p><img class="app_image limitWidth" type="app_image" src="https://mlfapp.8531.cn//webpic/W0202302/W020230225/W020230225592068763257.jpg" style="display: block; clear: both; max-width: 640px;" oldsrc="W020230225592068763257.jpg"> </p>
<p class="imagenote" type="imagenote" style="margin-top: 1px; padding-top: 1px; font-size: 14px; height: auto; color: rgb(138, 147, 158); padding-bottom: 6px; box-sizing: initial; line-height: 1.5em;">横店集团副总裁　徐天福</p>
<p>挺过疫情三年的旅游行业，2023年春节假期迎来了高开稳增，持续回暖的良好开局。横店影视城共接待游客150万人次，位列春节期间浙江省热门景区第1名。</p>
<p>“横店集团将继续推进文旅深度融合，力争将横店影视城打造成全国最优的影视体验度假目的地；与合作伙伴携手探索文旅产业新模式，共同开发文旅融合新项目，打造文旅创新融合的‘横店样板’。”横店集团副总裁徐天福说。</p>
<p><img class="app_image limitWidth zs_active" type="app_image" src="https://mlfapp.8531.cn//webpic/W0202302/W020230225/W020230225592068964492.jpg" style="display: block; clear: both; max-width: 640px;" oldsrc="W020230225592068964492.jpg"> </p>
<p class="imagenote" type="imagenote" style="margin-top: 1px; padding-top: 1px; font-size: 14px; height: auto; color: rgb(138, 147, 158); padding-bottom: 6px; box-sizing: initial; line-height: 1.5em;">嘉宾分享</p>
<p>会上，携程旅行、抖音文旅、海亮研学等行业大咖以《重启之旅》《追风者踏浪而行》等为题进行了主题演讲，探讨了文旅市场现状和若干发展模式，介绍了驱动内容营销的相关经验，分享了对影视文旅行业的思考。</p>
<p><br></p>
<p>（文中图片由主办方提供）</p><div class="moreInfo2"><p>“转载请注明出处”</p></div>

文旅发展高峰论坛在横店举行 魏小安：祛除行业病疾 中国旅游再出发

文旅发展高峰论坛在横店举行魏小安：祛除行业病疾中国旅游再出发