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<div id="ai_key_point" class="ai_key_point fold"><div class="ai_key_point_title" id="ai_key_point_btn"><i></i><i></i></div><div id="ai_key_point_content" class="ai_key_point_content"><div class="ai_key_point_list_item"><span>01</span><span>近年来，随着城乡一体融合高质量发展和乡村振兴战略实施，乡村发展潜力释放，吸引众多大学毕业生、城乡青年入乡返乡创业，各式小店在传统乡村快速铺开，为乡村产业转型升级等注入新活力，推进乡村经济重塑与新生。</span></div><div class="ai_key_point_list_item"><span>02</span><span>这些乡村小店体量小但能量大，不仅是青年人创新创业支点，还为家庭农场、农家乐提供信息交流等多项赋能服务，成为其“超级”外挂，引入新消费场景和商品吸引青年。</span></div><div class="ai_key_point_list_item"><span>03</span><span>乡村小店门槛低但创新要求高，经营瓶颈在于“创新”，需开辟新赛道、新场景，提高经营方式手段的“含新量”，实现客源多元化，以应对市场竞争。</span></div><div class="ai_key_point_list_item"><span>04</span><span>开店易但经营难，投入三五万元可开小店，但持续经营需多方助力，包括父母启动资金支持及农业、文旅等部门在政策、技术、资金上的帮扶，才能维持运营。</span></div><div class="ai_key_point_tip">以上内容由传播大模型和DeepSeek生成，仅供参考</div></div></div><script>
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</script><p>近年来，随着城乡一体融合高质量发展和乡村振兴战略的深入实施，乡村发展潜力加速释放，吸引了越来越多的大学毕业生、城乡青年入乡返乡创业；类似村咖、创意集市等各式各样的小店在各地，尤其在传统乡村快速铺开，不仅成为青年人追逐梦想、创新创业的重要支点，更为乡村产业转型升级、城乡融合发展注入新活力，推进了传统乡村经济毛细血管的重塑与新生。</p>
<p>通常，这些小店——</p>
<p><strong>体量小但能量大。</strong>不仅限于引入新的消费场景和消费商品作为吸引青年人的“流量密码”，更是家庭农场、农家乐的“超级”外挂，提供信息交流、营销策划、特色农产品推广助农等多项赋能服务。</p>
<p><strong>门槛低但创新高。</strong>小店经营瓶颈在于“创新”，要开辟新赛道、新场景，提高经营方式和经营手段的“含新量”，实现客源的多元化。</p>
<p><strong>开店易但经营难。</strong>投入三五万元就能开一家小店，但持续经营需要多方助力。一路走来，既有热情和向往的召唤，又离不开父母对小店建设的启动资金支持，和多年来农业、文旅等各部门在政策上技术上资金上的帮扶。</p>
<p><strong>（作者系浙江省社科院经济研究所研究员）</strong></p><div class="moreInfo2"><p>“转载请注明出处”</p></div>

百家小店调查·专家观点|小门店撬动大市场